Highly Commended in the Sales& Marketing category of the 2021 Business Book Awards.It's time to put the'marketing' back into email marketing.Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company.Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This audiobook will enable you to: Develop strategies and tactics that will make you a better email marketer Craft email messages that your customers will love and act on Achieve your goals by using'Helpful Marketing' Apply a scientific method to testing and marketing to reduce waste and learn what works

Kath Pay is a ground-breaking speaker and trainer in the art and science of email marketing. With more than two decades' experience, she puts her knowledge into practice as founder and CEO of Holistic Email Marketing. Kath won the ANA/EEC Email Marketing Thought Leader Award for 2021. Learn more at www.holisticemailmarketing.com