Critical Corporate Communications:A Best Practice Blueprint Naomi Langford-Wood and Brian Salter A good flow of information is essential to all businesses that succeed. The latest Fast Track title is a practical and comprehensive guide to getting the very best out of your corporate communications. It deals with all the different methods of internal and external corporate communication available - letters, fax, email, text, WAP, internet, telephone, face-to-face, and even body language and other non-verbal signals - and shows how best to utilise them within your organisation. Best practice examples are given as well as advice for implementation via a communications audit. Author: Naomi is an entrepreneur and professional business writer; Brian Salter spent many years as a professional broadcaster and presenter with the BBC, and was formerly head of communications at the Institute of Directors. They are co-founders of the Topspin Group and have co-written over 15 books. Readership: Mid to senior level executives in strategic, corporate communications, PR, and marketing roles; consultants, trainers, business advisers, and owner-managers of SMEs. ISBN:0470 84763 8 208pp (pr) GBP 14.99 US 24.95 EUR 24.80 Sep 2002

InhaltsangabeSeries Foreword by Digby Jones. About the Authors. Acknowledgements. Introduction. One: What's It All About?-Communications and Language. Mind your language. Two: The Board. The chairman who chose what not to communicate. Three: Internal Communications. Human remains. A typical employee survey. Strategising your communications. Don't shoot the messenger. Shhh! Keep it quiet. Causes of ineffective communications. The cultural divide. How good a communicator are you? Four: SWOT Analysis. Strengths. Weaknesses. Opportunities. Threats. Five: External Audiences. Customers and clients. Suppliers. Owners and shareholders. Corporate affairs. Community relations. The media. Six: Crisis Communications. How Camelot's numbers finally came up. Coping with a crisis - or a scandal. Seven: Means of Communication. Ways and means. Events. Telecommunications. Print. Eight: Electronic Communication. Email. Bulletin boards. Intranets and extranets. Nine: Communication Audits. Extracts from communication audits 156. Ten Sounding Off. Index.

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