A hands-on guide to starting a digital business, from initial idea to exit, from the author of one of the all-time bestselling guides to start-ups Using a thorough and comprehensive workbook format that is action-focused and easy-to-understand, this book guides readers through the entrepreneurial journey from concept to validation to commercialization to exit. It uses practical exercises to walk the reader through each step of the start-up process and includes advice from some of the UK's most successful and well-known digital entrepreneurs. Online extras like downloadable templates, exercises, and tips offer further resources for entrepreneurs, current business owners, and brick-and-mortar business owners who want to expand maximize their online presence.

InhaltsangabeDedication and Acknowledgements vii Foreword ix Introduction - Generation Entrepreneur: Open For Business 1 Part 1 Starting Up Your Own Digital Business Step One: Big Idea - Create And Evolve Your Concept 9 Step Two: Choose Your Business Model 25 Step Three: Assess Viability And Create A Customer-Centric Business Plan 51 Step Four: Fund Your Venture 81 Part 2 Building Your Business Step Five: Build Your Website 111 Step Six: Build Your Mobile App And Mobile-Friendly Site 153 Step Seven: Build Your Team 167 Step Eight: Build Your Brand 193 Part 3 Running And Growing Your Business Step Nine: Effective Online Marketing 207 Step Ten: Measure and Improve your Marketing and Website Performance 229 Step Eleven: Creating A Buzz Using People Power 245 Step Twelve: Selling Up 271 The Definitive Online Business Success Checklist 287 About Cheryl Rickman 291 References 293 Index 295

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