This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demonstrates the added value resulting from a holistic narrative perspective. The authors take thereby a practice-based perspective from the viewpoint of managing directors, the C-suite, organizational developers, corporate communicators and advisers with a rich description of the methods and implementation. By the employment of these narrative methods, leadership styles, communication, knowledge and change management can be planned in such a way that on the one hand the identity-core of the enterprise remains always apparent and on the other, the organization can develop in an agile fashion into the future.

Hersteller:
Springer Verlag GmbH
juergen.hartmann@springer.com
Tiergartenstr. 17
DE 69121 Heidelberg

Christine Erlach is one of the pioneers of narrative work in companies in German-speaking countries. As a founder of the consulting firm NARRATA Consult she used narrative methods already in the 90s in organizations, in order to lift hidden knowledge treasures, values, and attitudes and to make them usable. She is an expert for knowledge transfer with retiring experts, an experienced consultant and a coach in transformation processes in companies and a trainer for narrative methods and storytelling. With numerous publications, she has contributed to Storytelling's popularity in Germany since its inception and passes on her experience in seminars and teaching assignments to organizations and students. Together with Michael Müller she leads the first European advanced training with university certificate for "Narrative Organizational Consulting". Michael Müller has been one of the leading experts for narrative methods in the management field for years, with both theoretical and practical know-how. With his expertise, he helps companies and workshop participants to discover their own company histories and thus to optimize change processes and holistically integrated communication. He is a Professor at the Stuttgart Media University (Germany) and heads the Institute for Applied Narration Research (IANA). His books on the narrative approach to organizations have become fundamental works in the ever-growing community of narrative consultants. The guest author Karin Thier is a pioneer on Storytelling in enterprises - a pioneer of the first hour. With NARRATA Consult, she co-created a consulting network that specializes in the employment of storytelling and the development of narrative management methods.