Bibliografische Daten
ISBN/EAN: 9783834920676
Sprache: Englisch
Umfang: xxii, 499 S., 91 s/w Illustr., 499 p. 91 illus. Wi
Format (T/L/B): 3 x 24 x 17 cm
Einband: kartoniertes Buch
Beschreibung
InhaltsangabeBasic Principles of Entrepreneurship The Entrepreneurial Process, Recognition of Entrepreneurial Opportunities, Innovation The Business Plan and Formation of the Enterprise Marketing Organization and Personnel Startup and Growth Financing Growth and Growth Management
Autorenportrait
Prof. Dr. Christine K. Volkmann holds the UNESCO Chair of Entrepreneurship and Intercultural Management at the Schumpeter School of Business and Economics at Wuppertal University and is director of the Institute for Entrepreneurship and Innovations Research. Prof. Dr. Kim Oliver Tokarski is Professor of Business Management and Entrepreneurship at the Bern University of Applied Sciences. Dr. Marc Grünhagen is Senior Lecturer and Researcher in Entrepreneurship and Innovation at the Schumpeter School of Business and Economics at Wuppertal University.
Inhalt
Basic Principles of Entrepreneurship The Entrepreneurial Process, Recognition of Entrepreneurial Opportunities, Innovation The Business Plan and Formation of the Enterprise Marketing Organization and Personnel Start-up and Growth Financing Growth and Growth Management
Schlagzeile
A continental European perspective
