Beschreibung
On everything from tickets to trains, BVGs corporate designcreated by Erik Spiekermann and his team at MetaDesign after German reunification for Berlins public transport companyhas become an iconic fixture in the capitals cityscape over the last thirty years. With its unmistakable look and proven functionality, it demonstrates city marketing without showing Berlins TV tower. It is now a classic of transportation design. The authors recount the story of BVGs visual identity. Through engaging texts, carefully researched archival material, and interviews with key players, they trace its evolution, showing how great design can last for decades while staying relevant. - Presents BVGs iconic design in a lavish volume Offers an enormous collection of images, interviews, and archival materialsome never published before Will appeal to history buffs, Berlin lovers, train enthusiasts, and fans of typography and graphic design
Produktsicherheitsverordnung
Hersteller:
Walter de Gruyter GmbH
De Gruyter GmbH
productsafety@degruyterbrill.com
Genthiner Strasse 13
DE 10785 Berlin
Autorenportrait
Lars Krüger is a designer and founder of the agencies diesdas.digital and DE.design. His masters thesis at the University of Applied Sciences in Düsseldorf, which focused on redesigning BVGs passenger guidance system and visual identity, was the foundation for this book. Bodo Baumgardt played a key role in implementing the new visual identity and passenger guidance system as the deputy marketing director of BVG during the first years of German reunification. In 1992, he joined MetaDesign, and in 1995, he cofounded Baumgardt Consultants with Rolf Baumgardt. Erik Spiekermann is a designer, typographer, author, and founder of MetaDesign and EdenSpiekermann. An honorary professor at the University of the Arts in Bremen and professor emeritus at the Berlin University of the Arts, he also holds an honorary doctorate from the Art Center College of Design in Pasadena and is a Royal Designer at Londons Royal Society of Arts. Since 2013, he has run the p98a printing workshop in Berlin. Axel Mauruszat founded the transportation planning office Agentur BahnStadt in 1997. He joined BVG in 2001 and has been a member of the editorial board of Verkehrsgeschichtliche Blätter since 2008. In addition to publishing several books about BVG, he has led the companys historical archive since 2018.
