WINNER of theChartered Management Institute's (CMI's) Mangement Book of the Year Awards 2017, JP Morgan's Best Summer Read 2018, and a#1New York TimesBestseller!

ExtraordinaryJJ Abrams FascinatingArianna Huffington Inspire creativity and changeRichard Branson One of my favourite thinkersMalcolm Gladwell MasterfulPeter Thiel One of the great social scientists of our timeSusan Cain, bestselling author ofQuiet Fresh research, counter-intuitive insights, lively writing, practical calls to actionThe Financial Times TheNew York Timesbestselling author examines how people can drive creative, moral, and organisational progressand how leaders can encourage originality in their organisations.

How can we originate new ideas, policies and practices without risking it all? Adam Grant shows how to improve the world by championing novel ideas and values that go against the grain, battling conformity, and bucking outdated traditions.

Using surprising studies and stories spanning business, politics, sports, and entertainment, Grant explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right time to act, and manage fear and doubt. Parents will learn how to nurture originality in children, and leaders will discover how to fight groupthink to build cultures that welcome dissent.

Told through dazzling case studies of people going against the grain, youll encounter an entrepreneur who pitches the reasons not to invest, a woman at Apple who challenged Steve Jobs from three levels below, an analyst who challenged secrecy at the CIA, a billionaire financial wizard who fires employees who dont criticize him, and the TV executive who savedSeinfeldfrom the cutting room floor.Originalswill give you groundbreaking insights about rejecting conformity and how to change the world.