Bibliografische Daten
ISBN/EAN: 9783834916228
Sprache: Englisch
Umfang: xix, 198 S., 88 s/w Illustr., 198 p. 88 illus.
Einband: kartoniertes Buch
Beschreibung
Tara Ebert investigates what trust building measures in the banking industry should comprise. The author presents new and analytical insights which can be employed to deduce better targeted marketing implications for consumer trust building by banks.
Produktsicherheitsverordnung
Hersteller:
Springer Gabler in Springer Science + Business Media
juergen.hartmann@springer.com
Tiergartenstr. 15-17
DE 69121 Heidelberg
Autorenportrait
Dr. Tara Ebert promovierte bei Prof. Dr. Manfred Schwaiger am Institut für Marktorientierte Unternehmensführung der Ludwig-Maximilians-Universität München.
Inhalt
Consumer trust as a key to organizational success, relationship of loyalty and consumer trust in business, relevance and conceptualization of clusters for trust interactions, PLS as the preferred approach to structural equation modeling
